Tip #99: Startup clichés

Tip 99: Startup terminology clichés. We understand that you are a fan of startup terminology.

We’ve bootstrapped to create our disruptive MVP using agile development, extended our roadmap by leveraging a rockstar team of thought leaders using lean startup methodology to shift the paradigm, and now our visionary evangelists are helping us scale into becoming a unicorn.

But after a few words your desire to prove you know the startup lingo becomes off-putting. Many investors aren’t familiar with this jargon – so here is another unnecessary barrier to understanding that you can eliminate.

After a few sentences, it becomes anything from annoying to amusing – neither of which are good news for you. You’re not the only guilty pitcher (there’s a March Madness bracket of obnoxious startup vocabulary) but please tone it down.

To extend this a bit further, some terminology has a very specific meaning, and few things give us more pleasure than pointing out to startup-word-junkies. Every business calls itself “disruptive.” They almost definitely are not, in either generically disruptive (you will slightly change how a small number of people behave) or the technical Christensen sense). The last is a pretty big thing to be, and (like aiming at IPO or becoming a trillion-dollar company) not obviously enhancing your credibility.

All revenue is not “MRR” (especially if it goes up and down each month!).

Your team is “world class” and yet you’re pitching to angels in South Carolina not New York, London, San Francisco?