Tip #71: Operational data

Tip 71: Operational data. Still sticking with a table? OK, one more thing you should add: operational data.

If you show just financial projections, you are likely to get a question like “how many customers does your projected revenue of $10 million in 2018 come from?”

Either you know it, which is ideal - but a high risk strategy. Or you can bluff it, which might just work, but what if we catch you? Or you can revert to the tried and tested (scoring a fail) "I can't remember off the top of my head, but I'll be happy to share my projection model."

Just have the key operational data as the top line of your financial projections table. No risk, lots of reward.