Tip #80: Fundraising momentum

Tip 80: Deal structure – fundraising momentum. If you already have good fundraising momentum, say so – don’t just hope we ask.

  • Raising $500k, preferred equity, $2.5M pre-$, closed on first $200k.

If you haven’t yet got good fundraising momentum yet, you should still be proactive about explaining your status.

  • Just launched a $500k, preferred equity, $2.5M pre-$ round

Another approach is to tell us how much the founders have already invested to get the business this far. This is essentially equivalent to showing your current fundraising momentum.