Tip #36: FAQ log

Tip 36: Create a comprehensive FAQ. Prepare your list of questions you would ask if you heard your pitch, and prepare answers to them. (Then practice these answers aloud, video them, and revise them.)

Add to your tracker all the questions people ask you – from the neutral audience in tip 31, from any emails or conversations you’ve had from other potential investors, or from any generic “due diligence” list or blogger you can find.

The first time you answer a question that you haven’t prepared for, the answer will likely be weak – so try to avoid that. Still, you will get some curveballs, but don’t worry if you flub one question – just don’t make the same mistake next time. Note your answer, then later on the ride home compose a better one – and use that next time.